UBS Branches, throughout Switzerland
New design for more than 300 branches
UBS wishes to strengthen its brand in its Swiss home market and at the same time launch a new operating and service concept which relies more heavily on personal reception and individual advice. The design concept, "Branch Format", has been developed for the more than 300 UBS branches and 70 cashpoint locations. Self-evident, not over-designed: that is the impression the new designs make. The ideal UBS branch consists of the external area, the 24 hours zone, the sales area, the consultation area and the back office.
The challenge to IttenBrechbühl was to adapt all these elements to the completely different structural conditions and in the process to maintain a consistent overall image.
|Contact person||Christoph Arpagaus|
|Brief||Implementation of a new visual identity for all branches in Switzerland|
|Number of branches||302|
|Planning and construction mock-up||May - July 2010|
|Planning and construction of pilot projects||July - November 2010|
|Planning and construction of branches||September 2010 - 2014|
|Photos||Sandra Stampfli, Bern|