Client
UBS AG
Brief
Implementation of a new visual identity for all branches in Switzerland
Designers
FITCH
Architect
Itten+Brechbühl AG
Number of branches
302
Planning and construction mock-up
May - July 2010
Planning and construction of pilot projects
July - November 2010
Planning and construction of branches
September 2010 - 2014
Photos
Sandra Stampfli, Bern
UBS wishes to strengthen its brand in its Swiss home market and at the same time launch a new operating and service concept which relies more heavily on personal reception and individual advice. The design concept, «Branch Format», has been developed for the more than 300 UBS branches and 70 cashpoint locations.
New design for more than 300 branches
Self-evident, not over-designed: that is the impression the new designs make. The ideal UBS branch consists of the external area, the 24 hours zone, the sales area, the consultation area and the back office.
The challenge to IB was to adapt all these elements to the completely different structural conditions and in the process to maintain a consistent overall image.
Interior Design
Modern business concept with new corporate design. Depending on their needs, clients can be received openly in the salesroom or discreetly in the consulting room. The most diverse architectural parameters, size and location required customised solutions within each of the 300 existing branch offices’ new corporate design.
